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Guidelines For
Effective Organic Search Engine Optimization
The
importance of organic search engine
optimization is
that it improves
the volume and quality of the traffic that comes to a web site from
the search
engines. In order to put your website in the high ranking, you should
consider
the following web site promotion search engine submission optimization
tips:
1st
Organic Search Engine Optimization Tip:
Learn
how Google measures link popularity
The
higher your link popularity scores then the higher your search engine
ranking
will be. The most important factor by far in determining your search
engine
ranking is your link popularity.
To
make this work for you, it is important to know what link popularity
is,
why it
is important and how Google measures your like popularity. Google
drives over
fifty percent of all search engine traffic so if you can get your
website at
the top of Google you will raise to the top of the other search engines
as
well.
Link
popularity - the number of links (votes) that SE has for your site. For
a good tool that measures the link popularity from the search engines, use this tool: marketleap.com/publinkpop/default.htm. It allows you to see the
history report of the link
popularity
from Google, Yahoo and MSN so that you can figure out how to raise your
site.
2nd Organic
Search Engine Optimization Tip:
The quality of your
web contents
When
it comes to your web contents, consistency is the key. A basic fact is that your
article
will go higher in the listings if more and more articles are publish to your site.
You
can also build link popularity and gain life-time links with
articles submitted to directories and other websites. The end of
each articles, add a link pointing to your website, which is
relevant to the information in the
article.
Always remember to hyperlink the
keyword with your URL. For example:
| "Patrick
Oziegbe is an expert in online affiliate
marketing. Visit his site for more online marketing tips, ideas and
reviews." |
3rd Organic
Search Engine Optimization Tip:
Control
your words
With
Meta Tags it is important that you count every word and every keyword.
To help
count the characters from your Meta Tags you can use a tool like the
one found
at: allworldphone.com/count-words-characters.htm.
4th Organic
Search Engine Optimization Tip:
Optimize
your title tag
The
title tag should include one or two of your more important keyword
phrases, but
you shouldn’t just list your keywords. Listing keyword in the title tags, the search engines may view your as spam. And this will eventually
lead to a site being blacklisted and not included in the search
engine
results.
To avoid this problem you should
have your keyword
phrases in
readable sentences for your title tag. In
addition your title should be appealing to humans. Even with a top
listing in
search engines, you will still need a listing that 'speaks directly to
web surfers' that they will want to click on your link and go to
your
site.
Please
remember that if your title tag is too long, some search engine
like Google will crop it. So ensure that the most importantkeyword is placed at the beginning of the tag to decrease the risk of them getting
cut.
There should be a title tag for each page of your website with
individual
keywords that relate to the page.
5th Organic
Search Engine Optimization Tip:
Consider optimizing
your meta description tag
Make
a description that is appropriate to your site since some search
engines will
display this description in the search results. The description should
only
contain targeted keywords.
But
do not stuff keyword into the description tag and restrict
it to only ten to fifteen words. The most important phrases
should be placed
at the start of the description so that, even if a part of the
description is
omitted by search engines you will still have the important phrases
displayed.
6th Organic
Search Engine Optimization Tip:
Consider optimizing the meta
keywords tag
These
days the importance of the meta tags has been debated which means it
can be an
optional extra. The only keywords you should include are those that
appear in
the body text and should not be more than five to seven keywords. Always
remember to
include alternate spelling of words such as typos and synonyms of your
keywords.
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